I recently took a short business course geared specifically toward creaters/designers and gathered some useful information. For those of you who are already successful in your business, this will just be a refresher. For those of you who are just starting out, or who want to fine tune your business, I'm going to be doing a short series on business basics.
The first topic will be Branding.....
1. Develop a consistent body of work (can be mixed mediums if style is consistent)
2. Establish your core identity (decide what's most important to you and have that guide your business decisions)
3. Your visual branding has to fit your work
a. Logo - can be a small section of one of your products
b. Font - use the same font on all literature
c. Color Scheme - use the same colors on all literature
If you follow the above list, peope will better be able to recognize your work and identify with you.
For more information on this topic, please check out the site
Hope this gave you some food for thought....